Video increases dwell time
Site viewers stay 2 minutes longer if there's a video
Comscore
Video increases sales
Site viewers are 65% more likely to buy if there's a video
Comscore
Videos double visit time
M&S says product videos make visitors stay twice as long
M&S
90% of customers want video
90% of UK customers say video is useful in the buying process
Comscore
Most top retailers use video
96% of the Top 50 US retailers use video
Comscore
Video drives traffic
55% of Maplin's videos are being seen first on YouTube
IVC
Videos increase order value
Average order value is 50% higher with videos
Liveclicker
Video increases conversion
88% of retailer respondents said video on a product page increases conversion
Liveclicker
Video reduces returns
Video reduces cart abandons and returns
Invodo
Video beats words
One minute of video is worth 1.8 million words
Forrester
Video boosts page ranking
Having video means Google ranks you higher
ReelSEO
Video helps aftersales
93% of consumers find video useful post purchase
Invodo